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The Press Release is Dead
Over two recent days, I received 50 press releases in my inbox — only one wasn’t deleted. As a journalist, I can tell you that most press releases just don’t work. This is partially because the medium...
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Study: The Press Release Is Not Dead
Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an...
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Press Release Writing: 12 Tips To Attract the Attention of Journalists
Writing a press release may seem like a chore, but it’s really a great tool to use to share information about your organization, association or company. But it’s important to be succinct and clear –...
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